I've always believed in doing what I love, and with the love etched onto my heart and my time at a film school I've always adored the idea of adding my own imagination to the mix and this process has been very rewarding for me.

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Over the past few years, I have had the privilege of working on various projects, including some for my sister’s brand, Shasha Gaba. My focus lies in embracing the art of storytelling through short 50-second videos and eye-catching images that bring relatable narratives mirroring real-life situations, aiming to create a strong emotional connection with the audience.

 

Storytelling, to me, is a timeless practice that transcends cultures and languages. Just like the tales passed down through generations, our stories stay in your memory, making you feel a part of something bigger. I strongly believe that combining creativity with a compelling concept can elevate any project to new heights. Evidently, brand value aesthetics and the power of story telling means a great deal in today's digital era and their inclusion in a brand's conceptualisation can be an effective strategy to engage the right audience visually and emotionally.