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Stories that inspire the natural look you dream to have.

BE

SIMPLY BEAUTIFUL

BE

SIMPLY BEAUTIFUL

Concept & Creative Art Director

Gopi Gupta

ABOUT

I've always believed in doing what I love, and with the love etched onto my heart and my time at a film school I've always adored the idea of adding my own imagination to the mix and this process has been very rewarding for me.

Over the past few years, I have had the privilege of working on various projects, including some for my sister’s brand, Shasha Gaba. My focus lies in embracing the art of storytelling through short 50-second videos and eye-catching images that bring relatable narratives mirroring real-life situations, aiming to create a strong emotional connection with the audience.

 

Storytelling, to me, is a timeless practice that transcends cultures and languages. Just like the tales passed down through generations, our stories stay in your memory, making you feel a part of something bigger. I strongly believe that combining creativity with a compelling concept can elevate any project to new heights. Evidently, brand value aesthetics and the power of story telling means a great deal in today's digital era and their inclusion in a brand's conceptualisation can be an effective strategy to engage the right audience visually and emotionally.

VAATSALYA 

Creative Direction

Fashion Brand | Shasha Gaba

The Shasha Gaba family, spanning four generations, beautifully embodies South Indian heritage through their graceful tradition of passing down intricate sarees. Shasha Gaba, a talented designer, continues this legacy. Her mother exudes wisdom, the matriarch connects past and future, and the youngest daughter eagerly embraces her roots. Together, they create a captivating tableau of love, culture, and timeless traditions in the comfort of their home.

From falling in love's tender embrace, to vows exchanged in endless grace In the span of a year, a beautiful love story unfolded, leading to this moment where the bride and the groom stand together, surrounded by family and friends, ready to embark on their wedding ceremony. It’s a love tale adorned in Shasha Gaba’s beautiful attire, the bride glowing with happiness down the aisle .

FALL IN LOVE

Creative Direction

Fashion Brand | Shasha Gaba

WORK

दिनचर्या

The major idea if to evoke that feeling of a person who makes every day exceptional in her own unique cute ways and feels cherished and loved in every way A girl named Leela's life, every minute feels like a complete day of activities thanks to Subha ki chai, Din ki champi, Shama ki kitab, and Raat ki Rani poetries.

Fashion Brand | Shasha Gaba

Creative Direction

​Annapurna’s husband cannot attend the festival with her , she moves to her room with a sad face and sees a box in her room with a note which has a rose from her husband she reads it and opens the box which has a beautiful saree. As she prepares and walks down the stairs with a smile and her younger daughter Naivedya steps in in Red dress hugs her with a smile as an expression of warmth . Followed by elegantly attired women congregate and offer prayers to the goddess Mata for the husband's long life and increased fortune fulfilling their prayers, beliefs, and wishes... cherish a great meal of food to celebrate good luck.

I firmly think that everyone possesses the power of the Almighty, and doing good deeds to honour that power is equivalent to performing divine service and receiving blessings to improve. Similar to how we interpret a fragrant flower as a representation of our gentle affection, dedication, and sincerity. On them, in the form of a Mala, occasionally on their feet, occasionally in the mandir. Our creations, and even our lives have blossomed like flowers without a doubt. We devote A flower to GOD.

This is our Pushpanjali .

Chaand

Fashion Brand | Shasha Gaba

Fashion Brand | Shasha Gaba

​Annapurna’s husband cannot attend the festival with her , she moves to her room with a sad face and sees a box in her room with a note which has a rose from her husband she reads it and opens the box which has a beautiful saree. As she prepares and walks down the stairs with a smile and her younger daughter Naivedya steps in in Red dress hugs her with a smile as an expression of warmth . Followed by elegantly attired women congregate and offer prayers to the goddess Mata for the husband's long life and increased fortune fulfilling their prayers, beliefs, and wishes... cherish a great meal of food to celebrate good luck.

Creative Direction

Fashion Brand | Shasha Gaba

Creative Direction

Pushpanjali

I firmly think that everyone possesses the power of the Almighty, and doing good deeds to honour that power is equivalent to performing divine service and receiving blessings to improve. Similar to how we interpret a fragrant flower as a representation of our gentle affection, dedication, and sincerity. On them, in the form of a Mala, occasionally on their feet, occasionally in the mandir. Our creations, and even our lives have blossomed like flowers without a doubt. We devote A flower to GOD.

 

This is our Pushpanjali .

Fashion Brand | Shasha Gaba

Creative Direction

Pushpanjali

Fashion Brand | Shasha Gaba

Creative Direction

The major idea if to evoke that feeling of a person who makes every day exceptional in her own unique cute ways and feels cherished and loved in every way A girl named Leela's life, every minute feels like a complete day of activities thanks to Subha ki chai, Din ki champi, Shama ki kitab, and Raat ki Rani poetries.

Fashion Brand | Shasha Gaba

Fashion Brand | Shasha Gaba

The story opens with Vatsala, our elderly grandmother, sitting in her room and looking through her photo album. She sees her wedding pictures with her husband and remembers those wonderful days. Then, grandfather Shiv joins in and hugs her as they both look through the album . The lovely moment is captured by their granddaughters, where in the moment they think to recreate those wonderful moments on their 50th wedding anniversary.

Creative Direction

In a picturesque tapestry of time and tradition, the Shasha Gaba family weaves a captivating tale of culture's graceful hand-me-downs, generation after generation. In this enchanting portrait, four generations stand united, proudly embodying the essence of South Indian heritage. Clad in intricately designed sarees, the women stand as beacons of elegance and grace, passing down their family's rich legacy like a cherished heirloom. At the centre of this resplendent gathering stands Shasha Gaba herself, a talented designer who carries the torch of artistic brilliance, artfully crafting her own sarees that reflect the essence of her roots. Beside her stands her mother, a pillar of strength and wisdom, with eyes sparkling like the embers of a hearth that has witnessed decades of love and stories. Beyond her stands the matriarch, the living bridge between the past and the future, whose gentle touch has kindled a thousand memories. And by her side stands the youngest member, the daughter, whose eyes gleam with curiosity and wonder as she steps into the footsteps of her ancestors. Together, they create a mesmerising tableau, their collective spirits shining like stars, encapsulating the essence of their traditions in one lovingly captured frame. At their own place, amidst the familiar embrace of their home, they symbolise the heart and soul of a family woven in love, culture, and timeless traditions.

Fashion Brand | Shasha Gaba

Creative Direction

VAATSALYA 

Fashion Brand | Shasha Gaba

Creative Direction

The story opens with Vatsala, our elderly grandmother, sitting in her room and looking through her photo album. She sees her wedding pictures with her husband and remembers those wonderful days. Then, grandfather Shiv joins in and hugs her as they both look through the album. The lovely moment is captured by their granddaughters, where in the moment they think to recreate those wonderful moments on their 50th wedding anniversary.

Creative Direction

Fashion Brand | Shasha Gaba

MADE FOR EACH OTHER

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